| CampaginPoint |
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| Solutions - Business applications |
| Sunday, 21 December 2008 22:49 |
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CampaignPoint – Marketing Module Use the Campaigns Module to track and manage mass marketing campaigns. You can create many types of campaigns. From Contacts, Leads, and Opportunities modules, you can associate a record with an existing campaign. Typically, a mass marketing campaign targets a large group of individuals or organizations. Therefore, the campaign process begins with identifying the targets. You can group multiple targets into a target list according to a set of predetermined criteria such as age group or spending habits. Types of Campaigns You can create the many types of marketing campaigns such as Email, Newsletter, Mail, Web, Radio, Television, Print, and Telesales. When you create a campaign such as Mail and Radio, you are creating a record in ClientPoint for your reference. However, you cannot execute the campaign through ClientPoint. When you create an Email campaign or a Newsletter campaign, you can execute it through ClientPoint. In an Email campaign, you send out a one-time Email with the information that is of interest to your targets. In a newsletter campaign, you Email a newsletter to your targets on a regular basis. For example, a newsletter can contain information on product updates. You can send out a newsletter on a weekly, monthly, quarterly, or yearly basis. To measure the campaign’s success, you can view statistics such as the number of targets that responded, the number of opportunities that were created, and the generated revenue. After you launch an Email or Newsletter campaign, you can view its status to determine its success. For example, you can view how many targets viewed the campaign Email, how many clicked any links that were included in the Email, and how many leads and contacts were created from the campaign. To capture leads from an Email or a newsletter campaign, you can create a Web-to-Lead form. For Email campaigns, you can embed images in your Email templates instead of sending them as attachments. This prevents your Emails from being reported as spam. A campaign diagnostic tool is provided to help you ensure that all pending administrative tasks, such as setting up a bounce-handling inbox, have been completed. |
| Last Updated on Tuesday, 17 March 2009 21:10 |